I turn complexity into commercial performance.

For 25 years across APAC & MENAT, I’ve built the trust architecture, commercial engines, and data ecosystems that turn complex regions like MENA and APAC into scalable revenue.

Where global playbooks break, I build what growth actually needs: infrastructure, cultural intelligence, and execution measured in outcomes.

I’ve scaled LinkedIn MENA from $200K to $8M (2008), delivered 484% YoY growth in Qatar for a social lifestyle brand, built the OOH infrastructure for Qatar in 2006, built a creator-led commercial operation across 30 markets, and taken an award-winning retail brand from zero to Series A.

The leaders I work with are done paying for a strategy that collapses on contact with the market. They want an operator who has held the P&L, built the team, and delivered in the regions they’re trying to win. If growth has stalled because the market is more complex than the playbook- this is where actual regional experience and understanding really makes an impact.

Catch my Substack-a strategic briefing for CEOs scaling media businesses into MENA and APAC.