Nisha Varman created The Urban Yogi-a much-loved retail SMB brand that embodies a culture of sustainability within the Middle East. Deployed and lead pop-up retail concepts across five Emirates of the UAE, Qatar, and Saudi Arabia.

Operated across multiple touchpoints including pop-ups, retail partnerships such as Galeries Lafayette, Channel Sales, Social Media sales, and e-Commerce partnerships with Souq (owned by Amazon) and Wysada (Rocket Internet).

Awarded by the Dubai Lynx Academy in the Home Décor category and recognized by leading media such as Harper’s Bazaar Arabia, Architectural Digest, and leading dailies in the Middle East.

Established a secondary revenue stream of B2B by creating a bespoke range of tableware for hospitality projects led by Emaar and Meraas.